Date & Time:
1-2pm ET, Thursday, October 15, 2026
Live virtual webinar | 60 minutes

Overview:

You launched the program. Employer groups wanted it. Members need it. So why isn’t anyone using it?

Many health plans invest heavily in digital care programs, only to see adoption fall short of expectations. The challenge often isn’t the program itself. It's the experience surrounding it. Separate logins, disconnected journeys, and fragmented digital experiences can create enough friction to prevent members from accessing care altogether.

Leading health plans are taking a different approach by bringing disparate virtual care programs across the care continuum together within a single, connected experience under the health plan’s own brand. By reducing fragmentation and simplifying access, they’re helping members engage with available benefits sooner while maximizing the value of their digital health investments.

Join Amwell leaders and DermatologistOnCall as they explore what’s driving member adoption today, why connected care ecosystems matter, and what health plans can do to make it easier for members to discover and access the programs available to them. In one case, a health plan increased utilization of a digital dermatology program by 7x after simplifying the member experience and eliminating the need for a separate login.

You’ll leave with practical strategies for turning digital care program launches into measurable member engagement, improving access to care, and driving greater value for members, employers, and health plans alike.

Attendees will learn:

• Why high-value care programs often struggle to gain member adoption
• The most common barriers between launch and utilization
• How connected, health plan-branded experiences reduce fragmentation and drive engagement
• Lessons learned from integrating partner solutions into a unified member experience
• How increased adoption can support better outcomes and lower total cost of care